Fred Szkoda keeps his composure while swimming with the sharks in this Financial Times How to spend it shoot. The model dons an elegant menswear wardrobe while posing in a set of underwater portraits. Captured by photographer Zena Holloway, this image series is both dapper and dangerous thanks to its toothy co-stars.
Styling for this editorial is courtesy of Damian Foxe and Millicent Simon who curate Fred Szkoda's candy-colored wardrobe. The model poses in traditional suits alongside sunny rain gear and citrus-hued coats and matching separates that are displayed in a hot pink hue.
While swimming with sharks is often reserved for thrill-seekers and trained professionals, this editorial's star proves that he can stay elegant and composed while underwater with ocean predators.
What's Driving This Trend
- Underwater Fashion Photography
- Disruptive innovation opportunity: Develop innovative waterproof clothing and accessories for underwater fashion photography shoots.
- Colorful Menswear
- Disruptive innovation opportunity: Create vibrant and bold menswear collections that incorporate bright colors and unconventional patterns.
- Thrill-seeking Fashion Shoots
- Disruptive innovation opportunity: Explore unique locations and incorporate thrilling activities to create captivating fashion shoots that push boundaries.
Who This Affects Most
- Fashion Photography
- Disruptive innovation opportunity: Integrate advanced underwater photography techniques and equipment for capturing stunning fashion images beneath the surface.
- Menswear Fashion
- Disruptive innovation opportunity: Experiment with unconventional color palettes and designs to create fashion-forward menswear collections that stand out in the market.
- Adventure Tourism
- Disruptive innovation opportunity: Combine fashion shoots with adventurous activities to offer unique and immersive experiences for thrill-seeking travelers.
