Shark Bait Menswear Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

Fred Szkoda Keeps His Composure While Swimming With Sharks

— November 2, 2015 — Fashion
Fred Szkoda keeps his composure while swimming with the sharks in this Financial Times How to spend it shoot. The model dons an elegant menswear wardrobe while posing in a set of underwater portraits. Captured by photographer Zena Holloway, this image series is both dapper and dangerous thanks to its toothy co-stars.

Styling for this editorial is courtesy of Damian Foxe and Millicent Simon who curate Fred Szkoda's candy-colored wardrobe. The model poses in traditional suits alongside sunny rain gear and citrus-hued coats and matching separates that are displayed in a hot pink hue.

While swimming with sharks is often reserved for thrill-seekers and trained professionals, this editorial's star proves that he can stay elegant and composed while underwater with ocean predators.

Trend Themes

  1. Underwater Fashion Photography — Disruptive innovation opportunity: Develop innovative waterproof clothing and accessories for underwater fashion photography shoots.
  2. Colorful Menswear — Disruptive innovation opportunity: Create vibrant and bold menswear collections that incorporate bright colors and unconventional patterns.
  3. Thrill-seeking Fashion Shoots — Disruptive innovation opportunity: Explore unique locations and incorporate thrilling activities to create captivating fashion shoots that push boundaries.

Industry Implications

  1. Fashion Photography — Disruptive innovation opportunity: Integrate advanced underwater photography techniques and equipment for capturing stunning fashion images beneath the surface.
  2. Menswear Fashion — Disruptive innovation opportunity: Experiment with unconventional color palettes and designs to create fashion-forward menswear collections that stand out in the market.
  3. Adventure Tourism — Disruptive innovation opportunity: Combine fashion shoots with adventurous activities to offer unique and immersive experiences for thrill-seeking travelers.
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