Israeli artist Sigalit Landau has a wall-spanning film on display at the Museum of Modern Art (MoMA) in New York.
In the brilliantly random and totally creative work, Landau emerges from a coil of watermelons which are buoyant in the Dead Sea. The video installation, entitled the DeadSee, shows the artist floating in a spiral of watermelons until the coil unravels.
Implications - The juxtaposition of watermelons and a female body speaks to the nature-oriented consumer, but also anyone intrigued by sexuality and avant-garde design. Large-scale performance art and video installations will have enormous impacts on how marketers sell products. Consumers are attracted to events that disrupt public space and are visually intriguing.