The 'Swig' Reusable Coffee Cup Eliminates Disposable Alternatives
Michael Hemsworth — July 5, 2018 — Eco
References: kickstarter & yankodesign
Millions of disposable coffee cups are used each day and contributing to our landfills being filled unnecessarily, so the 'Swig' reusable coffee cup has been created as a way to help combat against cafe waste.
The stylish cup is perfectly sized to be comparable to standard takeaway coffee cups and works to offer a spill-free way to enjoy your favorite hot or cold beverage. The cup is crafted from 100% food-grade silicone, which makes it microwave and dishwasher-safe to ensure it's as functional as possible for the modern lifestyle of urban consumers.
The 'Swig' reusable coffee cup has been designed by Blake Winterbottom and features a stylish aesthetic that will be favored by discerning consumers looking for a way to ditch disposable alternatives.
The stylish cup is perfectly sized to be comparable to standard takeaway coffee cups and works to offer a spill-free way to enjoy your favorite hot or cold beverage. The cup is crafted from 100% food-grade silicone, which makes it microwave and dishwasher-safe to ensure it's as functional as possible for the modern lifestyle of urban consumers.
The 'Swig' reusable coffee cup has been designed by Blake Winterbottom and features a stylish aesthetic that will be favored by discerning consumers looking for a way to ditch disposable alternatives.
Trend Themes
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Reusable Cups — With millions of disposable coffee cups used each day, the reusable cup trend offers disruptive innovation opportunities to reduce waste and promote sustainability.
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Food-grade Silicone — The use of food-grade silicone for sustainable and functional products presents disruptive innovation opportunities for environmentally-conscious industries.
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Urban Lifestyle — The rise in urban living provides disruptive innovation opportunities for products that adapt to the modern needs and demands of consumers living in cities.
Industry Implications
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Coffee — The coffee industry could benefit from the reusable cup trend and the use of sustainable materials to align with environmentally-conscious consumers.
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Retail — Retail industries that cater to urban consumers could create sustainable products that reflect the Swig cup’s functional and stylish aesthetic.
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Home Goods — Home goods industries that produce microwave and dishwasher-safe products could use food-grade silicone as a sustainable and functional alternative material.
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