Layered Heart Manicures

The Sweetheart Nail Art by Jin Soon Choi is Perfect for Valentine's Day

Some women avoid Valentine's Day like the plague, others embrace it as a true holiday; there are a few tell-tale signs when it comes to which camp a woman belongs to and the Sweetheart Nail Art is one. That is, nail art in general. Many women show off their true colors via the fashion they wear and the details they invest in. The Sweetheart Nail Art provides a chic way for them to indulge in this tradition.

Conceived by celebrity nail artist Jin Soon Choi, the Sweetheart Nail Art involves a layering of hearts in three different colors: Dolly Pink, Coral Peony and Coquette, all of which are part of her personal line. Once applied on top of her JINsoon Power Coat, it is finished with a a final JINsoon Top Gloss.

Valentine's Day Nail Art
Creating unique and playful nail designs for Valentine's Day to satisfy fashion-savvy consumers.
Celebrity Endorsed Nail Polish Line
Creating a line of nail polish endorsed by celebrities for a more personalized, niche product offering.
Layered Nail Art Designs
Introducing new and intricate nail art designs that require layering of different colors and patterns.

Industries Being Reshaped

Beauty and Cosmetics
Offering new and innovative products that cater to the beauty and cosmetics industry's demand for seasonal, themed products.
Fashion and Apparel
Bringing in new trends in fashion and apparel that complement nail art designs for every occasion.
Entertainment and Media
Partnering with celebrity nail artists and incorporating their personal experiences to create a product or service for consumers to indulge in.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 55%
Freshness 8%

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