Formal Lux Lingerie Editorials

The it Fashion Sweet Room Photoshoot Displays Upscale Bedroom Looks

The it Fashion Sweet Room editorial delivers an unusual take on lingerie. While bedroom looks are often either coy, enticing or laid back, the publication has assembled pieces that are far more formal and upscale.

Standing behind the production of Sweet Room is photographer Omar Coria. In true lingerie fashion, Coria took his shots of model Vaida Tavulenaite within a barren boudoir. Aside from some wooden furniture pieces, all eyes were placed on Tavulenaite and her ensembles.

Elegant elements were teased out in the images via floor-length apparel, gilded additions, exceptionally thin lace and criss crossing straps. Together these items gave way to outfits that go beyond the standard lingerie fold, proving that the genre of dress is far from one dimensional.

Formal Lingerie
Opportunity to disrupt the lingerie industry by offering upscale and formal lingerie options.
Unconventional Bedroom Looks
Opportunity to disrupt the fashion industry by creating unconventional and formal bedroom looks.
Elevated Lingerie Photography
Opportunity to disrupt the photography industry by capturing elegant and formal lingerie editorials.

Industries Being Reshaped

Lingerie
Opportunity for lingerie brands to introduce formal and upscale pieces to their collections.
Fashion
Opportunity for fashion designers to create unconventional and formal bedroom looks.
Photography
Opportunity for photographers to explore elevated and elegant lingerie photography.
SCORE
6.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 99%
Activity 89%
Freshness 8%

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