Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 306,099 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 396,976 cutting edge ideas.

Susan Keefe, Trend Hunter (INTERVIEW)

Keefe Offers Delicious Inspiration with the Sweet Play Video

— March 1, 2013 — Lifestyle
As this Sweet Play video shows, consumers want to be able to customize the food they are eating. Susan Keefe explains this delicious food inspiration video and dives into a few facts about herself. Despite realizing her childhood dreams of wanting to be seven different occupations all at the same time didn't quite pan out, her imaginative spirit has carried through in her writing talent at Trend Hunter.

What did you want to be when you were little?

When I was little I wanted to be a multitude of things. I was convinced I could have as many careers as I wanted and still raise nine kids. I also really wanted to live in an RV, I don't know why. I wanted to be a doctor, I wanted to be a singer, I wanted to be an actress, veterinarian, cinematographer, photographer and a foodie too. I wanted to do it all at the same time. This was when I was four years old.

What is your favorite trend and why?

My favorite trend is this concept seen in this Sweet Play video. It's a concept for a chocolate company. You know how usually when you get a box of chocolates, there's half of them you don't even like. You just pick out the caramels and eat the fruit creams or whatever. This gives you the opportunity to build your own kind of chocolate. It speaks to how much more interest people are having in food as well as wanting to understand the different ingredients because more ingredients are more readily available. People are more educated about the culinary world. This gives you the opportunity to fly in the face of convention and play with your food. I love it because it's playful. It's like a little bit of childhood and you need that.

How do you define cool?

Cool comes from inside you, inside yourself. Having confidence in the decisions and the things that you do. Cool comes from being genuine and not apologizing for who you are. Cool is about being you and I think that's beautiful because everyone's got something really interesting about them.

What is your favorite thing about working at Trend Hunter?

My favorite thing about working at Trend Hunter was the people that I interned with and growing and learning about writing and trusting your instinct. When you are writing a mile a minute, you got to go with your gut and what you think is cool. Also, of course beer parties are awesome!

Predict something awesome for 2020?

A trend I see upcoming in the future is going to be agro farming. I really think this is going to take off. Buying local, eating local. You can look up how to build your own chicken coup. Why wouldn't you want to do that, it sounds fun.

What is the most remarkable way that you see business changing?

The most remarkable way that I see business change is the rise of the individual within the company. Creating a community where your team can share ideas freely. Respect is bottom line the most important thing that any company can do. Creating community based companies is the biggest thing that companies need to do right now, and the only way they are going to survive in this economy is by driving their knowledge. Really learning from other people never ends, you never stop learning. All the old guys on those panels for huge corporations, listen to the youngsters and listen to the people your own age because I bet they can tell you a tale or two.
1.1
Score
Popularity
Activity
Freshness