The Swatch x NASA Space Collection Includes Five Chic Styles
Michael Hemsworth — June 22, 2021 — Fashion
References: swatch & coolmaterial
The Swatch x NASA Space Collection is a newly announced lineup of accessories from the iconic timepiece brand in ocolalboratio with the space exploration association that will offer consumers with an out-of-this-world way to keep time.
The watches come in five styles to choose from, which are all constructed with NASA-branded aesthetics in mind right down to the various colors they come in. The watches are each paired with a silicone strap and aluminum clasp along with a bioceramic case to finish them off.
The Swatch x NASA Space Collection starts at $85 and features styles that rages from small to oversized to make them various timepieces a more subdued or extravagant part of a person's everyday outfit.
The watches come in five styles to choose from, which are all constructed with NASA-branded aesthetics in mind right down to the various colors they come in. The watches are each paired with a silicone strap and aluminum clasp along with a bioceramic case to finish them off.
The Swatch x NASA Space Collection starts at $85 and features styles that rages from small to oversized to make them various timepieces a more subdued or extravagant part of a person's everyday outfit.
Trend Themes
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Space-inspired Watch Collections — Opportunity for watchmakers to collaborate with space agencies to create unique collections and capitalize on the trend of space exploration and tourism.
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Aesthetic-based Collaborations — Collaborations between iconic brands and associations with a strong visual aesthetic create new opportunities for unique product offerings.
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Silicone Strap and Aluminum Clasp Watches — Opportunity for watchmakers to experiment with the materials used in the construction of their timepieces, bringing a new look and feel to traditional watch designs.
Industry Implications
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Watchmaking Industry — Watchmakers can use this trend to experiment, differentiate their product lines, and capitalize on the space exploration and tourism trends.
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Space Exploration Industry — Collaborations with fashion and accessories brands can be used to enhance brand visibility and marketing.
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Fashion Industry — Opportunity for fashion brands to collaborate with space exploration associations and create new product lines inspired by space themes and aesthetics.
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