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Accessible Secret Agent Timepieces

The Swatch James Bond Collection Includes Six Affordable Styles

— February 6, 2020 — Fashion
The Swatch James Bond Collection watches have been unveiled by the timepiece brand to offer fans of the franchise with a low-cost option to pick up when looking to keep a touch of secret agent style on their wrist. The watches come in six styles to choose from which are all encased in plastic with a battery-powered profile. The designs call to mind iconic cues from the various films in the franchise to let fans pick their favorite to match their style.

The Swatch James Bond Collection watches are set to launch at the end of February with an expected price point of just over $100 each. While James Bond will be donning his classic Omega timepiece in the upcoming film, character Q will be wearing a Swatch for fans to take note of.
Trend Themes
1. Affordable Movie-inspired Watches - Opportunity for other watch brands to create low-cost timepieces inspired by popular films or TV shows.
2. Plastic-encased Watches - Opportunity for building partnerships with plastic manufacturers to create affordable, lightweight, and durable watch materials.
3. Pop Culture-inspired Accessories - Opportunity for other fashion brands to collaborate with popular films or TV shows and create affordable, stylish accessories for fans.
Industry Implications
1. Watchmaking - Watchmakers could explore new materials to create affordable yet stylish timepieces to compete with Swatch and other brands in the market.
2. Plastic Manufacturing - Plastic manufacturers could explore partnerships with watch brands to create new, innovative materials for watch casings.
3. Fashion - Fashion brands could seek out collaborations with popular films or TV shows to create stylish and affordable accessories for fans of the franchise.
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