Full of fun fantasy and sweet feminine details, the Swash London SS13 collection is sure to conjure up images of childhood memories and hazy vintage scenes. The whimsical illustrated prints is what gives the designs its magical appeal. Of course, the use of soft pastels and loose silhouettes doesn't hurt as well.
Shot in studio against a dove grey backdrop, the Swash London SS13 collection has been dubbed 'May Day.' Instead of sounding off an emergency call, however, the fashion line simply alludes to its appropriateness for springtime. Creative directors Sarah Swash and Toshio Yamanaka indulged their innocent imaginations when designing the Swash London SS13 collection. It's hard to say what is more endearing, the clothing or the accessories.