Swiss beauty brand Mavala has revealed its new sustainable-nail-polish-collection of bio-sourced products. The line is called the Mini Bio-Color collection.
The collection is made with 85% natural-origin ingredients and offers 12 different color shades suitable for fragile nails. Additionally, one 5ml nail polish bottle is equivalent to 10 manicures and is also permeable to air and water vapor.
The Mini Bio-Color collection consists of 12 color shades named after famous rivers across the globe. The names are Rio Grande, Mississippi, Nile, Rhône, Volta, Thames, Colorado, Murray, Amazonas, Mekong, Shannon, and Indus. The collection's bio-sourced solvents come from renewable farming resources, and possess strong fluidity and faster drying times with no harmful effects compared to chemical solvents. The nail polish also contains wood pulp, which constructs a protective film when drying. In addition, it also has corn and beetroot plasticizers which add shine and flexibility. The collection is available in global travel retail stores.
Image Credit: Mavala
Why This Trend Is Growing
- Natural Beauty Products
- The rise of natural beauty products has led to a demand for eco-friendly and sustainable cosmetics that do not compromise on quality.
- Bio-sourced Solvents
- As consumers become more environmentally conscious, the use of bio-sourced solvents in the cosmetics industry presents an opportunity for brands to offer sustainable products.
- Eco-friendly Packaging
- Incorporating eco-friendly packaging methods and materials in the beauty industry can attract customers who prioritize sustainability and environmental responsibility.
Industries Being Reshaped
- Cosmetics
- Using natural ingredients and sustainable manufacturing practices in the cosmetics industry can appeal to consumers looking for eco-friendly and healthier alternatives to traditional beauty products.
- Sustainable Fashion
- Sustainable fashion brands can benefit from incorporating eco-friendly beauty products as a way of promoting their commitment to sustainability and reducing their overall carbon footprint.
- Travel Retail
- Offering eco-friendly and sustainable products in the travel retail sector can appeal to travelers who prioritize environmental responsibility and sustainability while on the go.
