Focused Sustainable Furniture Collections

IKEA's TÄNKVÄRD Line is Set to Drop in April of 2019

IKEA announces the launch of its sustainable furniture collection. The capsule is attentively dubbed TÄNKVÄRD and it focuses on eco-friendly materials and modes of production. Set to drop sometime in April 2019, the offerings extend to textiles and lightweight pieces.

Aside from the company's aim to push the planet-friendly agenda forward, the sustainable furniture collection will also explore the field of functionality. Each product from the TÄNKVÄRD line will be flexible and multi-functional. This appeals especially to the practicality-minded consumer, as well as those who live in ultra-compact apartments. Design Taxi calls reader's attention to IKEA's room divider that also boasts clothing hangers and the storage basket that is designed to be fashion-forward enough to be used as a bag.

Sustainable Furniture Collections
Opportunity for companies to develop furniture lines that prioritize eco-friendly materials and production methods.
Multi-functional Furniture
Opportunity to create furniture that is flexible and serves multiple purposes, catering to the needs of practicality-minded consumers.
Fashion-forward Storage Solutions
Opportunity to design storage baskets and bags that are fashionable and functional, appealing to style-conscious consumers.

Where This Applies

Furniture Manufacturing
Opportunity for furniture manufacturers to incorporate sustainable practices and materials into their production processes.
Interior Design
Opportunity for interior designers to create multi-functional spaces that utilize flexible furniture.
Fashion and Accessories
Opportunity for fashion brands to collaborate with furniture manufacturers and design stylish storage solutions that double as fashion accessories.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 91%
Freshness 8%