UNIQLO's new Global Sustainability Ambassador is none other than one of the most popular Japanese robotic cat cartoons, Doraemon. The beloved character is updated from blue to green to truly represent the sustainability mode of the entire notion. The character is meant to encourage consumers to change through "the power of clothing."
In a statement by Fast Retailing's Group Senior Executive Officer, Koji Yanai, he states, “We are delighted to partner with Doraemon. Over the past two decades, UNIQLO has undertaken numerous sustainability initiatives through business to contribute to a better, more sustainable world. We believe that the impact of the COVID-19 pandemic, social transformations, and evolving consumer attitudes make it more important than ever to collaborate with customers and other stakeholders in driving positive social change.”
Image Credit: UNIQLO