Susan Boyle of 'Britain’s Got Talent' fame has turned glamour girl for Harper’s Bazaar magazine. She was given a fabulous makeover and has a multi-page
spread in the September 2009 issue of the glossy.
Dressed in sequins, purple and a gorgeous black layered Tadashi Shoiji gown, Susan looked marvelous with her new hairdo and makeup.
The 'Today Show' video here shows some behind the scenes peeks at Susan’s transformation and the fancy dress transformation that took her from what
some may call frumpy to flat-out fantastic.
What Makes This Trend Stand Out
- Celebrity Makeovers
- The trend of celebrities getting makeovers and appearing on magazine covers creates an opportunity for companies producing cosmetics, hair products, and fashion items to partner with them for wider visibility and brand exposure.
- Before-and-after Transformations
- People are fascinated by before-and-after transformations, and businesses could capitalize on this trend by providing transformation services or creating products that help individuals achieve a dramatic transformation.
- The Power of Image
- This trend shows that there is significant power and influence in an individual's image, and businesses could capitalize on it by providing services or products that help enhance personal images or build brand images.
Sectors Adopting This
- Cosmetics
- Cosmetics companies have an opportunity to partner with celebrities to showcase their products for makeovers and transformation.
- Fashion
- Fashion companies could collaborate with celebrities to create before-and-after transformations that showcase their clothing, shoes, and accessories.
- Beauty Salons
- Beauty salons could promote before-and-after transformation services, or partner with makeup and hair product manufacturers for wider brand exposure.
