In order to promote the Tesco Lotus Express chain in Bangkok, a unique stunt was set up in order to thank ordinary people using a surprise delivery.
The brand arranged for Doraemon-themed cups to be sent out by different methods of transportation, including RC cars, balloons and drones. Attached to each of these cartoon mugs was a note, which communicated messages of appreciation for all that these ordinary citizens do. As well as bringing smiles to many faces, the feel-good ad also reminds of the convenience that the supermarket store chain provides to busy people on the go.
The advertisement for Tesco Lotus Express is reminiscent of a stunt from Coca-Cola, which rewarded migrant workers in a similar way with beverages in cans via drone.
Why This Trend Is Growing
- Surprise Delivery Campaigns
- Creating surprise delivery campaigns can generate positive brand recognition and build customer loyalty.
- Unique Stunts
- Planning and executing unique stunts can capture attention and create memorable experiences for customers.
- Appreciation Marketing
- Expressing gratitude and appreciation to customers can strengthen brand-customer relationships and foster positive brand perceptions.
Industries Being Reshaped
- Retail
- Retailers can use surprise delivery campaigns to attract and engage customers, increasing foot traffic and sales.
- Marketing
- The marketing industry can develop innovative strategies, like unique stunts, to create buzz and generate interest for brands.
- Food and Beverage
- Food and beverage companies can leverage surprise delivery campaigns to showcase their products and create memorable brand experiences.
