Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Tesco Lotus Express Treats People in Thailand to Unexpected Gifts

In order to promote the Tesco Lotus Express chain in Bangkok, a unique stunt was set up in order to thank ordinary people using a surprise delivery.

The brand arranged for Doraemon-themed cups to be sent out by different methods of transportation, including RC cars, balloons and drones. Attached to each of these cartoon mugs was a note, which communicated messages of appreciation for all that these ordinary citizens do. As well as bringing smiles to many faces, the feel-good ad also reminds of the convenience that the supermarket store chain provides to busy people on the go.

The advertisement for Tesco Lotus Express is reminiscent of a stunt from Coca-Cola, which rewarded migrant workers in a similar way with beverages in cans via drone.