While the BP oil spill in the Gulf of Mexico may seem far gone in the eyes of many, organizations continue to bring attention to its damages with products like this Surfrider Foundation Europe calendar, which features gorgeous ladies draped in nothing but oil.
While the idea of oil bikinis may have you thinking "how does this relate to surfing"? The reasoning behind the Surfrider Foundation Europe calendar is to bring attention towards preserving oceans and costal waters from future damages. This spectacular calendar does double duty as being both proactive and provocative.
Implications - In order to gain the necessary attention that many charities need, many companies are resorting to sexual imagery to sell their causes. The use of appropriate and relevant touches of sexuality -- like this calendar does with oil bikinis -- can bring vital media and consumer attention towards a cause.
Key Themes Behind This Trend
- Charity Marketing
- Using provocative imagery, like oil-clad bikini babes, can help charities attract media and consumer attention to their causes.
- Environmental Activism
- The Surfrider Foundation Europe calendar highlights the importance of preserving oceans and coastal waters, creating opportunities for activism.
- Creative Awareness Campaigns
- Products like the oil-clad bikini calendar demonstrate the power of unique and unconventional approaches to raising awareness about social and environmental issues.
Where This Applies
- Nonprofit Organizations
- Nonprofit organizations can explore using provocative imagery and creative campaigns, like the Surfrider Foundation Europe calendar, to draw attention and support for their causes.
- Fashion Industry
- The fashion industry can incorporate environmental activism by creating sustainable swimwear that raises awareness about the impact of oil spills on marine ecosystems.
- Advertising and Marketing
- The use of sexual imagery, as seen in the Surfrider Foundation Europe calendar, highlights opportunities for creative advertising and marketing strategies that effectively capture attention and promote causes.
