Surface2Air and Solve Sundsbo Team Up for Graphic Apparel
Marissa Liu — August 26, 2009 — Luxury
References: surface2airparis & nytimes
Solve Sundsbo, the Norwegian fashion photographer whose work has been seen in advertisements for Yves Saint Laurent, Gucci, Nike, Hermes, Puma, H&M and Dolce & Gabbana and in magazines such as Harper’s Bazaar, i-D, V, Dazed and Confused and W, is collaborating with the creative Parisian clothing label Surface2Air.
Three of Solve Sundsbo’s graphic, ethereal photographs have been printed on a limited edition line of silk tops, dresses and oversized bags. These will be available next month at Art + Commerce, Surface2Air and Barneys New York.
Three of Solve Sundsbo’s graphic, ethereal photographs have been printed on a limited edition line of silk tops, dresses and oversized bags. These will be available next month at Art + Commerce, Surface2Air and Barneys New York.
Trend Themes
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Graphic Apparel Collaboration — Opportunity for fashion photographers and clothing labels to collaborate on limited edition graphic apparel lines.
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Limited Edition Silk Clothing — Demand for limited edition silk tops, dresses, and bags featuring ethereal photographs.
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Artistic Fashion Photography — Growing interest in incorporating artistic fashion photography into clothing designs.
Industry Implications
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Fashion Photography — Fashion photographers can expand their reach by collaborating with clothing labels.
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Clothing Manufacturing — Opportunity for clothing labels to create limited edition silk clothing lines.
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Luxury Retail — Luxury retailers can attract customers by offering limited edition graphic apparel.
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