Solve Sundsbo, the Norwegian fashion photographer whose work has been seen in advertisements for Yves Saint Laurent, Gucci, Nike, Hermes, Puma, H&M and Dolce & Gabbana and in magazines such as Harper’s Bazaar, i-D, V, Dazed and Confused and W, is collaborating with the creative Parisian clothing label Surface2Air.
Three of Solve Sundsbo’s graphic, ethereal photographs have been printed on a limited edition line of silk tops, dresses and oversized bags. These will be available next month at Art + Commerce, Surface2Air and Barneys New York.
What's Driving This Trend
- Graphic Apparel Collaboration
- Opportunity for fashion photographers and clothing labels to collaborate on limited edition graphic apparel lines.
- Limited Edition Silk Clothing
- Demand for limited edition silk tops, dresses, and bags featuring ethereal photographs.
- Artistic Fashion Photography
- Growing interest in incorporating artistic fashion photography into clothing designs.
Who This Affects Most
- Fashion Photography
- Fashion photographers can expand their reach by collaborating with clothing labels.
- Clothing Manufacturing
- Opportunity for clothing labels to create limited edition silk clothing lines.
- Luxury Retail
- Luxury retailers can attract customers by offering limited edition graphic apparel.
