As part of its Fall/Winter 2015 collection, New York skatewear brand Supreme is releasing several pairs of Doc Martens x Supreme shoes in a never-before-seen color choice.
The Supreme shoes are a collaborative effort with Doc Martens, and will feature both brand logos. Under Supreme's design influence, the iconic shoe of punk subculture is getting a makeover. The Supreme shoes will come in oxblood and black -- standard Doc Martens colors -- but they will also be available in a unique, 70s-inspired baby blue. The blue colorway caused a lot of excitement when it first appeared in the Supreme Fall/Winter 2015 lookbook.
Aside from the completely original color choice, the Supreme shoes will be pretty much identical to classic Doc Martens, with a polished but notoriously edgy look. They will be available in the 4-Eye Shoe and 6-Eye Boot styles.
Key Themes Behind This Trend
- Innovative Colorways
- The success of pastel punk footwear may encourage other brands to explore unique color schemes for iconic products.
- Collaborative Design
- Collaborations such as the Supreme x Doc Martens partnership may lead to new, fresh takes on classic products.
- Revamped Nostalgia
- Retro-inspired designs like the 70s-inspired baby blue colorway may become more popular as brands look to tap into nostalgia for past eras.
Where This Applies
- Fashion
- The fashion industry may benefit from incorporating never-before-seen color choices in clothing and accessories, creating a unique and desirable product for customers.
- Footwear
- The footwear industry may see an increase in collaborations as brands look to team up in order to create unique, innovative products that stand out from the competition.
- Skatewear
- Skatewear brands may be able to draw in new customers with unique and unexpected design choices, potentially expanding their reach beyond their current fan base.
