Supreme and Vans work in collaboration to launch a pack of footwear designs for the season. The duo are no strangers to one another and this time around, they join on the Half Cab Pro and the Old Skool Pro sneaker silhouettes. It is optioned in cream, black, and blue colorway options as a branded iteration of the classic skate footwear.
The Half Cab model is complete in a 5/8 cut and boasts a construction of both canvas and suede at the upper. The Old Skool is crafted in a similar material blend but features a lower and minimal profile. Each model features Supreme text in a repeating manner vertically and horizontally on the Half Cab. This follows through to the quarters, collar, and toe box.
Image Credit: Supreme
Why This Trend Is Growing
- Skate Sneaker Collaborations
- Opportunity for brands to collaborate and create unique skate sneaker designs.
- Branded Iterations of Classic Footwear
- Opportunity to create branded versions of popular sneaker silhouettes.
- Repeating Text Design
- Opportunity to incorporate repeating text design in footwear for a unique look.
Industries Being Reshaped
- Fashion and Apparel
- Fashion brands can explore collaborations with footwear brands to create unique sneaker designs.
- Streetwear
- Streetwear brands can capitalize on the trend of branded iterations of classic footwear.
- Graphic Design and Printing
- Branding and printing companies can offer services for incorporating repeating text designs on sneakers.
