We've seen the Supra Skytop Keychains before and the now the famous brand has designed the Supra Skytop Necklace which is a small metal replica of their high-top sneakers.
The Supra Skytop Necklace is available in silver, black/gold and black. The necklace will be available through Factory 413 for the Fall 2009 season.
Implications - Providing individuals with the ability to wear their favorite kicks without having to put them on their feet, these featured accessories are surely an interesting way to show your love for a particular product. Allowing people to wear two of their favorite product on their bodies, companies are surely using this as a promotion tactic, while in hopes to sell to those who are obsessed with certain pieces of merchandise.
Key Themes Behind This Trend
- Sneaker Accessories
- Opportunity for creating innovative accessories that allow people to express their love for sneakers in unique ways.
- Product Replicas
- Opportunity to design and sell replica products that allow fans to showcase their favorite brand or item.
- Promotional Merchandise
- Opportunity for companies to utilize popular accessories as promotional items to build brand loyalty and drive sales.
Where This Applies
- Fashion Accessories
- Disruptive innovation opportunity to create unique accessories that cater to specific interests and fandoms.
- Apparel and Footwear
- Opportunity for footwear brands to expand their product offerings and tap into the merchandising market with accessory replicas.
- Marketing and Promotions
- Opportunity for marketers to leverage branded accessories as promotional items to create brand awareness and engagement.
