Superconscious is the brainchild of Nikolai Goutzov and Simeon Dimitrov -- it is a concept store that resides right in the middle of Berlin's Mitte. The label recently marked a milestone as it dropped its very own merchandise collection full of streetwear goods. Superconscious is often recognized for intricately curating a selection of streetwear options from all over the world. Its now branching off to a new territory by creating its own selection -- the pieces are complete with logo prints and graphic details.
Some standout items in the new range are the hoodie with a large logo print at the front and the graphic tee that reads "Dualism." The inaugural collection is now available to shop online and instore at Superconscious.
What's Driving This Trend
- Streetwear Merchandise
- Opportunity for brands to create their own line of streetwear merchandise to cater to the growing demand for fashionable and trendy apparel.
- Concept Store
- Opportunity for retailers to establish concept stores that offer a curated selection of streetwear options, providing unique and immersive shopping experiences.
- Logo Prints and Graphic Details
- Opportunity for designers to incorporate bold logo prints and graphic details in their apparel, creating visually appealing and eye-catching streetwear pieces.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to tap into the streetwear market and expand their product offerings with stylish and trendy merchandise.
- Retail
- Opportunity for retailers to capitalize on the popularity of streetwear by stocking curated collections and collaborating with streetwear brands to attract customers.
- Design
- Opportunity for designers to showcase their artistic skills through the creation of unique and visually striking streetwear pieces that incorporate logo prints and graphic details.
