Superconscious is the brainchild of Nikolai Goutzov and Simeon Dimitrov -- it is a concept store that resides right in the middle of Berlin's Mitte. The label recently marked a milestone as it dropped its very own merchandise collection full of streetwear goods. Superconscious is often recognized for intricately curating a selection of streetwear options from all over the world. Its now branching off to a new territory by creating its own selection -- the pieces are complete with logo prints and graphic details.
Some standout items in the new range are the hoodie with a large logo print at the front and the graphic tee that reads "Dualism." The inaugural collection is now available to shop online and instore at Superconscious.