Tosí recently expanded upon its collection of plant-based protein SuperBite snacks with all-new Coconut Cashew, Almond Dragonfruit, Peanut and Chocolate Sea Salt Peanut flavors. These plant-based bites are powered by almonds, flaxseed and chia, providing five grams of protein per serving. As the brand describes, "In a day and age of not knowing much about what is actually in the foods we eat, Tosí SuperBites have nothing to hide."
As living a healthy lifestyle involves consistency and a commitment to better-for-you choices on a daily basis, Tosí sets itself apart by marketing its products as a Health System. Tosí SuperBites can be purchased individially but they can also be found within the brand's Quickstart set, as well as the 30-Day Bundle for a whole approach to well-being.
Key Themes Behind This Trend
- Plant-based Protein Snacks
- There is an opportunity for companies to develop a wider range of healthy, plant-based protein snacks that are convenient and comprise different flavor profiles.
- Wellness Bundles
- Companies can introduce wellness bundles that comprise products that support a healthy lifestyle, including better-for-you snack options.
- Transparency in Food Labeling
- There is an opportunity for companies to promote transparency in food labeling to appeal to health and nutrition-conscious customers.
Where This Applies
- Healthy Snacks
- Companies that create healthy protein snacks using chia, flaxseed and almonds have a growing market in health-conscious consumers
- Wellness Products
- Wellness companies are positioned to offer consumers a complete range of products, including nutritious snacks like Tosí’s SuperBites.
- Organic Food
- Organic food companies can market their products as being more transparent and contain fewer additives to cater to health-conscious consumers.
