'The Super Royal Tenenbaums' I Love Fake editorial pays tribute to the popular cult classic. Director Wes Anderson's iconic film family, known for their preppy style aesthetic, is portrayed by a model cast in the magazine's #4 issue.
Dressed in eccentric pieces from Paul & Joe, Beyond Retro and Vintage Adidas among others, a model cast channels the popular film's cast of colorful characters. This eccentrically elegant editorial exudes a quirky aesthetic synonymous with its unique cast that each dons a dynamic and one-of-a-kind sense of personal style.
Gracing the publication's Spring/Summer 2013 instalment, 'The Super Royal Tenenbaums' I Love Fake fashion story shines a light on 70s inspired styling with a flair for preppy and athletic elements.
Why This Trend Is Growing
- Preppy Aesthetics
- There is an opportunity for fashion brands to explore preppy and athletic aesthetics inspired by Wes Anderson's iconic film, The Royal Tenenbaums.
- Eccentric Styling
- The use of eclectic pieces from different brands presents an opportunity for fashion retailers to curate unique and dynamic styles for fashion-forward customers.
- Cult Classic Revivals
- There is a trend towards reviving cult classic films for fashion editorial shoots that presents an opportunity for film studios to collaborate with fashion publications.
Industries Being Reshaped
- Fashion
- Fashion brands and retailers can capitalize on preppy and athletic aesthetics and eccentric styling to appeal to trendy customers.
- Film
- Collaborating with fashion publications for editorial tributes to iconic films provides new opportunities for film studios to promote and revive cult classic films.
- Publishing
- Publishers can take advantage of the trend towards editorial tributes and work with fashion brands and film studios to provide unique and interesting content to their readers.
