This ‘Super Mario Earth’ image by Ian Gibson for Go Ape will certainly appeal to a wide range of gamer enthusiasts, regardless of the decade in which they were born. The colorful image transforms a map of planet earth into a Nintendo Super Mario fantasy land. The image boasts the iconic Super Mario aesthetic, using vibrant hues and iconic objects.
Ian Gibson has accurately created a new video game map using the aesthetic and style from the Nintendo game, resulting in 'Super Mario Earth.' With plenty of mysterious tubes to slide down, stars to collect from each continent and a terribly scary Bowser cave to enter, Ian Gibson's ‘Super Mario Earth’ looks like it would be an entertaining game for Mario and Luigi.
Implications - By incorporating two similar concepts into one, a business will appeal to many consumers based on the notion of familiarity. Consumers will be more likely to forge a personal connection with such a product, a quality to which many consumers will appeal.