Many might have seen the Super Mario Brothers Nintendo game as a useless pastime that simply provided a source of entertainment. However, the t-shirt pictured above seems to be proving us all wrong.
The 'Money Power Woman' tee from Split Reason uses Super Mario characters to get across their important message: â€œFirst you get the money, then you get the power, then you get the woman.â€
Implications - With the idea of games pertaining to geeks, consumers are looking for items that paint a different picture of the technologically integrated. Products that announce a hipper customer appeal to shoppers who want to stay attractive despite their unattractive tendencies. Developing these items could help a company speak to an audience that is usually not integrated with fashion.