SUNNEI Canvas introduces another collection that readies for the Fall/Winter 2021 season. For the colder time of the year, the Italian fashion brand unveils clothing looks in a video game. The characters are three dimensional, showing off the seasonal pieces in what seems to be a never-ending game.
There are ten avatars available and each one can be customized to wear a different outfit from the FW21 capsule. However, the characters are stuck in a loop of an infinite transition through the different looks. The collection features menswear looks, womenswear silhouettes, and genderless options. There are even some designs for dogs in the selection as well -- all of which showcase against a blank canvas.
Image Credit: SUNNEI
What Makes This Trend Stand Out
- Virtual Fashion
- The integration of virtual aesthetics into clothing and fashion lines provides opportunities to engage with the gaming community.
- Gamification of Fashion
- Mixing gaming and fashion can provide experiences that entertain and engage with a wider audience.
- 3d-printed Clothing
- By combining 3D printing and fashion design, we can create personalized, intricate pieces that blend technology with creativity.
Sectors Adopting This
- Fashion Retail
- Established fashion brands can expand and reinvigorate their product lines by incorporating video game aesthetics into their current offerings.
- Gaming
- Game developers can collaborate with fashion brands to create customizable virtual clothing items that players can purchase and use in-game, generating new revenue streams.
- 3D Printing
- 3D printing companies can partner with fashion brands to create unique and personalized clothing made-to-order with customized prints and designs.
