LOESS is the new fashion label by the married couple behind STORY mfg and it debuts its very first collection entitled 'Sun Up.' The inspiration lies close to home as the Anglo-Arab duo tap to their Bedouin roots. The influence dives into their heritage and more importantly, the crucial concept of both movement and simplicity. Another strong influence on the debuting collection is the concept of hand-me-downs. The collection sees a series of embroidered details, hand-sewn pieces, hems, and fastenings.
Much like Story mfg, LOESS follows the same values by using natural plant dying processes and sustainable fabric materials as all the Sun Up items are constructed from hemp. This material is chosen specifically for its anti-microbial and anti-bacterial elements, as well as its temperature adaptive and natural high-wicking sensibilities.
What's Driving This Trend
- Bedouin-inspired Fashion
- Opportunity for fashion brands to incorporate traditional Bedouin elements and styles into their collections.
- Hand-me-down Fashion
- Opportunity to create a sustainable fashion movement with a focus on hand-sewn pieces, embroidered details, and repurposing.
- Sustainable Fabric Materials
- Opportunity for fabric manufacturers to develop and promote sustainable materials like hemp with antimicrobial and high-wicking properties.
Who This Affects Most
- Fashion
- Fashion brands can explore Bedouin-inspired designs and hand-me-down concepts to offer unique and sustainable products.
- Fabric Manufacturing
- Companies can invest in research and development to produce sustainable fabric materials with enhanced properties for the fashion industry.
- Textile Upcycling
- A growing industry that specializes in repurposing and upcycling fabrics, offering new opportunities for collaboration with fashion brands.
