LOESS' Sun Up Range Draws Inspiration from an Anglo-Arab Couple

 - Jul 19, 2018
References: loess.online & hypebeast
LOESS is the new fashion label by the married couple behind STORY mfg and it debuts its very first collection entitled 'Sun Up.' The inspiration lies close to home as the Anglo-Arab duo tap to their Bedouin roots. The influence dives into their heritage and more importantly, the crucial concept of both movement and simplicity. Another strong influence on the debuting collection is the concept of hand-me-downs. The collection sees a series of embroidered details, hand-sewn pieces, hems, and fastenings.

Much like Story mfg, LOESS follows the same values by using natural plant dying processes and sustainable fabric materials as all the Sun Up items are constructed from hemp. This material is chosen specifically for its anti-microbial and anti-bacterial elements, as well as its temperature adaptive and natural high-wicking sensibilities.