Protective UPF Sun Tops

Sierra Madre Golf Boasts a New Sun Top Collection

Sierra Madre Golf has introduced its new Sun Top Collection — a line of UPF 50+ protective garments that reimagines sun protection through a fashion-first lens. With this capsule, the brand seeks to solve the longstanding dilemma women have faced between shielding their skin and maintaining a stylish appearance.

Sierra Madre Golf's Sun Top Collection features three versatile designs, including a chic bolero that replaces bulky arm sleeves, a flattering asymmetrical sun top, and a breezy flyaway cardigan. All designs are crafted from the brand's proprietary fabric that blocks more than 97% of harmful UV rays while remaining lightweight, silky-soft, breathable, stretchy, and comfortable for all-day wear.

Available in four signature colors, each piece is designed to transition seamlessly from the golf course to brunch, the beach, or vacation settings.

Image Credit: Sierra Madre Golf

Fashion-first Sunwear
Protective apparel is shifting toward stylish silhouettes that make UV defense feel integrated into everyday wardrobes rather than limited to performance basics.
Course-to-lifestyle Apparel
Hybrid golf pieces with brunch, beach, and travel appeal create space for brands to blur athletic performance with social lifestyle dressing.
Comfort-led UV Fabrics
Lightweight, breathable, and silky UPF textiles indicate growing potential for technical materials that protect skin without sacrificing softness or mobility.

Where This Applies

Golf Apparel
Women’s golf fashion is evolving beyond traditional polos and sleeves, opening room for refined protective layers that match modern style expectations.
Sun Protection
Wearable UPF solutions expand the category beyond sunscreen by offering reusable, design-driven barriers against harmful UV exposure.
Resort Wear
Vacation-ready protective garments suggest new crossover potential for resort brands combining elegance, comfort, and functional skin coverage.
SCORE
6.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 44%
Freshness 100%