In celebration of National Sunscreen Day, health and wellness company dōTERRA launched a complete sun care system with different formats to soothe, support and protect the whole family. dōTERRA's complete sun delivery system boasts multiple SPF formats like moisturizers, lotions, sticks and sprays that are easily incorporated into daily life.
This vegan-friendly and reef-safe sun care line is powered by safe, natural and effective ingredients and no parabens, phthalates, oxybenzone or synthetic fragrances. Instead, fragrant essential oils are incorporated into the formulas with nourishing botanicals like evodia and grapeseed oil. While being shielded from the powerful rays of the sun, people of all ages will appreciate the soothing scents of frankincense, magnolia, helichrysum, ylang ylang and lemongrass.
What's Driving This Trend
- Essential Oil-infused Sun Care
- The use of essential oils in sunscreens and other sun care products provides a new avenue of innovation for companies in the beauty and wellness industries.
- Vegan and Reef-safe Sun Care
- The shift towards vegan and reef-safe sun care products presents a disruptive innovation opportunity for companies in the beauty and tourism industries.
- Multi-format Sun Care Products
- Offering sun care products in multiple formats, such as moisturizers, lotions, sticks, and sprays, can be a disruptive innovation for companies looking to differentiate themselves in the competitive sun care market.
Who This Affects Most
- Beauty
- Companies in the beauty industry can incorporate essential oils, offer vegan and reef-safe products, and provide multiple formats to innovate in the sun care space.
- Wellness
- Wellness companies can use the benefits of essential oils to enhance their sun care products and differentiate themselves in the market.
- Tourism
- The demand for vegan and reef-safe products in the tourism industry provides an opportunity for companies to innovate and offer sustainable sun care solutions for travelers.
