Madewell's Summerweight Denim was recently released and it shares soft, slightly stretchy styles that are comfortable and functional. The hemp-cotton blend denim styles from the collection include favorites like the High-Rise Skinny Crop, the Perfect Vintage Jean and the Curvy Perfect Vintage Jean, as well as other pieces like denim jackets, shorts and pleated mini skirts.
Hemp is being integrated into clothing for its incredible properties like being naturally absorbent and stronger than cotton, meaning that styles are not as easily stretched out. Additionally, hemp has a smaller carbon footprint, so its integration helps to make products more sustainable.
The new range plays with varying levels of hemp, such as 6% hemp and 92% cotton or 13% hemp and 81% cotton for different products.