California clothing label 'BROTHERHOOD' released a summer street style editorial that shows off clean cuts, floral patterns and graphic prints. The lookbook dubbed 'WAR IS OVER' was inspired by a former campaign that was launched by John Lennon and Yoko Ono in the 1970s.
BROTHERHOOD pays tribute to this peace-making campaign by including the words on its styles in statement graphic prints. The words pop out on the garments with a careful choice of contrast, making for minimalist looks that boast quality fabrics and well-structured designs. The summer street style collection includes a number of pastel-colored Hawaiian shirts, t-shirts, button-ups, crew necks and a selection of accessories. 'WAR IS OVER' is mostly made up of black and white styles, with a few exceptions to catapult the editorial into the season. All looks are modeled on one male model against a backdrop of a plant-heavy building and a youthful bedroom.
What Makes This Trend Stand Out
- Floral Patterns in Streetwear
- Incorporating floral patterns into streetwear designs offers a unique and refreshing take on traditional urban fashion.
- Statement Graphic Prints in Fashion
- Using statement graphic prints on clothing allows brands to make bold and impactful statements while emphasizing individuality and self-expression.
- Minimalist Street Style
- The minimalist street style trend focuses on clean cuts, quality fabrics, and well-structured designs, creating a sleek and sophisticated look.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can explore incorporating floral patterns and statement graphic prints in their streetwear collections, attracting customers looking for unique and expressive fashion choices.
- Apparel Manufacturing
- Apparel manufacturers can capitalize on the demand for minimalist street style by producing high-quality garments with clean cuts and well-structured designs.
- Youth Fashion
- Youth fashion brands can tap into the popularity of streetwear-inspired looks by offering pastel-colored Hawaiian shirts, t-shirts, and crew necks that appeal to the younger generation.
