The Maryland Sugar-Free Cookies are Sweetened with Maltitol
Michael Hemsworth — January 24, 2019 — Lifestyle
References: burtonsbiscuits & conveniencestore
The Maryland Sugar-Free Cookies have been introduced by Burton's Biscuit Company as a new snack option for consumers who are looking to limit their intake of the calorie-laden sweetener.
Sweetened with Maltitol, the cookies are being positioned by the brand as a mid-morning or mid-afternoon snack option for consumers who are looking for a permissible way to indulge their sweet tooth. The cookies also target the growing number of consumers who are restricting or eliminating their intake of sugar to offer them a way to maintain their lifestyle without giving up favorite snacks or indulgences.
The Maryland Sugar-Free Cookies will be supported by an extensive marketing campaign that will aim to convey the fun, delicious profile of the cookie in contrast to the otherwise boring sugar-free options presently on the market.
Sweetened with Maltitol, the cookies are being positioned by the brand as a mid-morning or mid-afternoon snack option for consumers who are looking for a permissible way to indulge their sweet tooth. The cookies also target the growing number of consumers who are restricting or eliminating their intake of sugar to offer them a way to maintain their lifestyle without giving up favorite snacks or indulgences.
The Maryland Sugar-Free Cookies will be supported by an extensive marketing campaign that will aim to convey the fun, delicious profile of the cookie in contrast to the otherwise boring sugar-free options presently on the market.
Trend Themes
1. Sugar-free Snacks - The trend of sugar-free snacks continues to rise as more consumers adopt a healthier lifestyle.
2. Alternative Sweeteners - The use of alternative sweeteners like Maltitol offers a disruptive innovation opportunity in the food industry.
3. Indulgent Permissible Snacks - The demand for indulgent yet healthy snacks is on the rise, presenting a disruptive innovation opportunity.
Industry Implications
1. Food and Beverage - There is a growing demand for healthier snack options in the food and beverage industry.
2. Health and Wellness - The health and wellness industry can benefit from offering alternative sweeteners and indulgent yet healthy snack options.
3. Marketing and Advertising - Marketing and advertising agencies can help brands position and promote their sugar-free or healthy snacks as indulgent and enjoyable options.
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