Downforced-Focused Sport Cars

The Subaru BRZ tS is Limited to 500 Units and Built for Track Days

Drivers who regularly track their cars seem to be who the all-new Subaru BRZ tS is targeting. The tS is a special edition version of the company's two-door sports car (the model was co-developed with Toyota) that is limited to just 500 units. Now the Subaru BRZ tS may look aggressive but under the hood the 2.0-liter boxer-four doesn't get any power upgrades. Instead, the company focused on improving the handling and downforce of the two-door.

Some of the additions that help reach those goals include an adjustable rear wing, stickier Michelin Pilot Sport 4 tires, updated dampers front and back, Brembo brakes, and underspoilers to efficiently direct airflow. The Subaru BRZ tS will go on sale in early 2018 with no word yet on how much it'll cost.

Track-focused Sport Cars
Manufacturers can explore building sports cars specially designed for track driving with features such as adjustable wings and updated dampers.
Performance-enhancing Components
Developers can focus on creating components that can improve the handling, downforce, and acceleration of existing sports car models.
Limited-edition Sports Cars
Car makers can create a buzz and attract enthusiasts by releasing special edition versions of their sports car models.

Who This Affects Most

Automotive
Car manufacturers can innovate by developing and releasing sports cars that cater to specific driving needs and preferences.
Aftermarket Auto Parts
Aftermarket companies can capitalize on the trend of track-focused sports cars by offering performance-enhancing components and upgrades for existing models.
Automotive Accessories
Developers can create and market car accessories that help improve the performance and handling of sports cars, such as adjustable wings and underspoilers.
SCORE
1.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 4%
Freshness 8%

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