Ravishing Rebel Photoshoots

The StyleZeitgeist Heroine Editorial is Rough Yet Glamorous

The StyleZeitgeist Heroine editorial provides a rebellious yet glamorous look at model Carolina Thaler. Make-up expert Karin Westerlund applied dark and metallic shades to the eyes of Thaler, making her appear ready for a rock show despite the beach backdrop.

Heroine was shot by photographer Axl Jansen. Jansen matched Westerlund's selection of mostly monochrome cosmetics with black and white finishes, allowing few if any colors to come through the images. The outfits of stylists Guido Werth and Leonie von Lieres stood out nonetheless, seen in their choice of large billowing dresses, pant suits, short dresses and leather embellishments.

Aside from the addition of simple chunky accessories, little was needed to complement and showcase these ensembles.

Rebellious Glamour
Opportunity for disruptive innovation in the beauty industry to create edgy and bold makeup products.
Monochrome Aesthetic
Opportunity for disruptive innovation in the fashion industry to create black and white clothing lines with unique silhouettes and textures.
Chunky Accessories
Opportunity for disruptive innovation in the accessories industry to create statement pieces that elevate minimalist outfits.

Where This Applies

Beauty
Disruptive innovation opportunities to develop makeup products that cater to a rebellious and edgy aesthetic.
Fashion
Disruptive innovation opportunities to create black and white clothing lines with unique silhouettes and textures.
Accessories
Disruptive innovation opportunities to design statement accessories that add a bold touch to minimalist outfits.
SCORE
3.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 35%
Freshness 8%

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