StyleFactory is an online design outlet with a really cool twist: it lets its customers decide what gets produced based on an innovative voting system.
Following in the wildly successful footsteps of other crowdsourced sites such as Threadless, StyleFactory is a colorful, user-friendly and engrossing online marketplace with a seemingly endless supply of vibrant and innovative products to browse, vote on and potentially purchase.
Furthermore, the entire crowdsourcing process is heavily integrated with Twitter and Facebook, so companies looking to figure out how to harness the power of these nebulous but powerful social media tools should take a careful look at the StyleFactory success story.
Why This Trend Is Growing
- Crowdsourced Design
- Online design outlets are being pushed to involve customers more heavily in their product decisions through the use of innovative voting systems.
- Social Media Integration
- Incorporating social media tools such as Twitter and Facebook can help strengthen customer engagement and communication for crowdsourced design outlets.
- Innovative Production Models
- Democratizing the production process and involving customers in the decision-making of what products to produce can lead to more successful and profitable outcomes.
Industries Being Reshaped
- Furniture Manufacturing
- The furniture industry can benefit greatly from giving consumers a greater say in the design and production of their products by using crowdsourcing channels.
- Crowdsourcing Platforms
- Platforms that facilitate crowdsourced design such as StyleFactory are disrupting traditional design and retail industries and empowering consumers.
- Social Media Marketing
- Marketing professionals can learn from StyleFactory's success story in effectively utilizing social media channels to engage customers and build brand loyalty.
