Stussy clothing, an American streetwear brand, released its new summer lookbook for the season.
The line draws inspiration from the southern coast of California. Using a mix of sportswear and summer clothing, this line of Stussy clothing incorporates light and breezy pastel colors and clean lines. The brand's sought-after logo and prints are printed on each piece, appearing dramatically on the backs of the jackets.
The fabrics used are lightweight for the season and include rayon, nylons, cotton poplin, fleece and linen. The brand takes soft colors and statement prints to create pieces that fit a number of different styles, while all complementing one another's aesthetic at the same time. Included in the collection is a short-sleeve collared shirt that shows a parrot perching atop a margarita, as well as some more modern-looking crew necks and 90s-inspired jackets.
What Makes This Trend Stand Out
- Pastel Streetwear Fashion
- There is an opportunity for streetwear brands to incorporate more pastel colors into their clothing lines for the summer season.
- Mixing Sportswear with Summer Clothing
- A trend of incorporating sportswear elements into summer clothing can create unique and functional fashion pieces.
- Statement Prints and Logos
- Fashion brands can create eye-catching pieces by incorporating their logos and statement prints onto different clothing items.
Sectors Adopting This
- Fashion and Apparel
- The fashion and apparel industry can incorporate pastel colors and sportswear elements to create unique summer collections.
- Printing and Graphics
- Printing and graphic design companies can collaborate with fashion brands to create statement prints and logos for clothing items.
- Textile Manufacturing
- Textile manufacturers can develop lightweight and breezy fabrics suitable for summer clothing lines in collaboration with fashion brands.
