This commercial for the American Egg Board certainly has the â€œitâ€ factor. Luci Romberg, a free runner, National Champion gymnast, martial artist and stunt woman, catches your attention from the very first second until the last.
What a great choice to help show the health benefits of eggs. This cool ad was created by advertising agency Andrew Douglas of Anonymous Content and GREY NYC.
Implications - With the general public continuing to focus on the importance of being health conscious and avoiding heavily processed, additive ridden foods, there has been a 'return to the basics' fervor among the health conscious public. Commercials that appeal to this impulse while focusing on the various benefits of these foods stand to benefit from the media attention focused on eating healthful food.
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