White Mountaineering worked in collaboration with Japanese retail label STUDIOUS on a collaborative collection designed for the Fall/Winter 2018 season. The new seasonal capsule is comprised of a selection of outerwear options that ready for the cold weather. This includes silhouettes such as the MA-1 bomber jacket and the heftier down jacket in colors such as black, navy blue and khaki, as well as a bolder red option.
The MA-1 jacket draws inspiration from varsity jackets through snap button enclosures and relaxed structures, complete with large branding details on the back. The down jacket is constructed from nylon materials and paneled features for warm sensibilities. The collection is set to drop at Hong Kong's STUDIOUS location on December 7th.
What Makes This Trend Stand Out
- Collaborative Fashion Collections
- Opportunity to create unique and sought-after apparel by partnering with different brands.
- Functional Outerwear Design
- Potential for developing innovative and highly functional outerwear for cold weather.
- Colorful Outerwear Options
- Chance to cater to customers looking for bold and vibrant colors in their winter jackets.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity for retailers to offer collaborative fashion collections and attract customers.
- Apparel Manufacturing
- Potential to develop innovative and technologically advanced outerwear designs for enhanced functionality and comfort.
- Retail Distribution
- Opportunity to cater to the demand for colorful outerwear options by stocking and promoting vibrant winter jackets.
