Schick has added a new razor for men to its product lineup with the introduction of the Stubble Eraser.
The revolutionary blade is designed with comfort in mind, and boasts a unique design that helps to reduce the uncomfortable tugging sensation that many competing products can create as they're used. This is due to the deep stubble comb that Schick builds into the razor, which aligns hair with the leading blade so that the razor can get closer and reduce friction.
To hydrate the skin as the razor goes to work, Schick includes 19 Gel Pools on the blade, which are infused with soothing green tea. For getting into hard-to-reach places, the Stubble Eraser also comes with a flip-back precision trimmer.
Image Credit: Schick
What's Driving This Trend
- Stubble-eliminating Razors
- Schick's new Stubble Eraser razor reduces discomfort and gets closer for a superior shave.
- Deep Stubble Comb Design
- Schick's deep stubble comb reduces friction and improves closeness, signifying an opportunity to optimize similar grooming and household devices.
- Gel Pool Infused Razors
- Schick's gel pool infused razor improves hydration during use, indicating opportunities for skincare and grooming companies to explore similar product strategies.
Who This Affects Most
- Men's Grooming
- The Stubble Eraser razor illustrates improvements for men's grooming, encouraging innovative disruption amidst increasing modernization of men's self-care routines.
- Skincare
- Schick's Gel Pool technology emphasizes the importance of hydration during shaving, highlighting a disruption opportunity for skincare companies that aim to create more efficient and comprehensive skincare products.
- Household Devices
- The deep stubble comb shaving technology could be adapted for use in other household devices that require efficient and effective grooming mechanisms, presenting disruption opportunities for companies that manufacture these devices.
