Alexa Chung just announced the release of a new street style shopping app. Although there are a number of online platforms that allow users to scope out the latest fashions, these applications are largely detached from online retailers. This particular platform makes it easier for users to find the perfect outfit by combining online shopping with social networking.
The new app is called ‘Villoid’ and consists of a web platform where users can scope out style inspiration as they shop. When a user finds an item they like, they can add it to custom mood boards that are saved for later. They can also follow other users and interact with them through the app. The result is a social network that is fully integrated with online shopping services.
The street style shopping app ultimately makes it easy for aspiring fashionistas to find outfit inspiration.