If you're looking for a more refreshing alternative to strawberry ice cream, Trader Joe's has you covered with its new Strawberries & Cream Gelato.
Trader Joe's new Strawberries & Cream Gelato is made by a supplier in Italy with more milk than cream – in contrast to American-style ice cream, which is generally made with more cream than milk. The lower butterfat content gives the gelato a refreshing flavor profile that's further enhanced by the addition of strawberry purée, candied strawberry pieces, and actual vanilla bean specks. Not to mention, the texture is incredibly light because, as TraderJoe's explains, "this gelato also holds less air than American-style ice cream, so it still offers that smooth, creamy mouthfeel you crave."
Image Credit: Trader Joe's
What's Driving This Trend
- Low-butterfat Gelato
- The use of more milk than cream in gelato production presents an opportunity for reduced-fat frozen treats in the ice cream industry.
- Fruit-purée Gelato
- The addition of real fruit purée in gelato can offer a healthier and flavorful alternative to artificial fruit-flavored products in the frozen treat industry.
- Air-reduced Gelato
- Production of creamy mouthfeel gelato with less air could present an opportunity for premium frozen treats in the ice cream industry.
Who This Affects Most
- Frozen Treats
- Low-butterfat, fruit-purée, and air-reduced gelato could disrupt ice cream and frozen yogurt markets in the frozen treat industry.
- Healthy Snacks
- Fruit-purée gelato aligns with the evolving health-conscious consumer market and could find application in the healthy snacks industry.
- Confectionery
- Low-butterfat and air-reduced gelato innovations could attract consumers who desire premium and lighter confectionery products in the confectionery industry.
