The Stockholm Spring/Summer 2011 issue boasts a truly naturalistic look. Featuring models Josefine Elon, Bo Develius, Linnea A and Sandrah H, this spread consists of natural decorations and earth-toned layers from the likes of Filippa K, Acne and Cheap Monday.
These extravagant floral headpieces and leafy green frocks seem to have been plucked straight from a beautiful garden. The Stockholm Spring/Summer 2011 issue successfully speaks on behalf of mother nature's true beauty.
Implications - The recent growth in popularity for eccentric headdress and hat fashion has created a market for creative designs that combine style and make a statement about the wearer. Consumers with environmental concerns are attracted to products that publicly display their devotion to the cause. Businesses can incorporate previous crazes and products to a new phenomenon, to create an imaginative new item.