The Loyd Grossman Stir-In Sauces from Premier Foods are a series of pasta products perfect for chefs to use to create a restaurant-inspired meal from the comfort of home. The sauces come in two varieties including Tomato & Mascarpone and Sun-dried Tomato & Basil, which are both free from added sugar to give them a non-HFSS profile in the UK. Priced at £3.50 each, the sauces come in 185-grams jars that are rolling out to participating Morrisons locations now with additional retail availability to expand in July 2023.
Global Marketing Director, Cooking Sauces at Premier Foods Andrey Sokirkin commented on the Loyd Grossman Stir-In Sauces saying, "The Stir-In Sauces are also HFSS-compliant to appeal to more health-conscious consumers – and ensure retailers can display them anywhere in-store for maximum visibility. By bringing both a high-quality and better-for-you experience, the sauces will attract new and loyal customers looking to try something new from a trusted brand that is known for its quality cooking sauces.”
Key Themes Behind This Trend
- No Added Sugar Sauces
- Opportunity for companies to develop and market healthier sauce alternatives by removing added sugars.
- Restaurant-inspired Home Cooking
- Opportunity to create and promote products that allow consumers to recreate restaurant-quality meals at home.
- Hfss-compliant Products
- Opportunity to cater to health-conscious consumers by developing products that meet HFSS (high in fat, salt, and sugar) guidelines.
Where This Applies
- Food Manufacturing
- Food manufacturers can explore the development of no added sugar sauces and restaurant-inspired meal solutions.
- Grocery Retail
- Grocery retailers can stock and promote HFSS-compliant products to cater to a growing health-conscious consumer base.
- Health Food and Wellness
- Health food and wellness industries can incorporate no added sugar sauces into their offerings to provide healthier options for consumers.
