The Plantastic Creamy Pasta Sauces are a range of plant-based products perfect for helping consumers to elevate their at-home cooking capabilities without having to rely on dairy for creaminess. The sauces come in three flavors including Tomato & Char Grilled Pepper, Caramelised Onion & Sweet Potato and Spicy Cajun Tomato, which are each perfect for satisfying cravings for creamy pasta. The products boast 100% plant based recipes and are great for drawing in curious shoppers to encourage them to try out dairy-free versions of their favorite recipes.
Brand Director for Plant-Based Foods at Premier Foods Hong Sim spoke on the Plantastic Creamy Pasta Sauces saying, "We have created this range of unique sauces, which deliver creaminess without the use of dairy, to ensure that plant-based consumers don’t have to compromise on taste. This new range aims to attract new customers into the cooking sauces category whilst offering a solution to those looking for plant-based products that will deliver on taste.”
What's Driving This Trend
- Plant-based Products
- The Plantastic Creamy Pasta Sauces are a range of plant-based products perfect for helping consumers to elevate their at-home cooking capabilities without having to rely on dairy for creaminess.
- Dairy-free Versions
- The sauces come in three flavors including Tomato & Char Grilled Pepper, Caramelised Onion & Sweet Potato and Spicy Cajun Tomato, which are each perfect for satisfying cravings for creamy pasta.
- Attracting Curious Shoppers
- The products boast 100% plant based recipes and are great for drawing in curious shoppers to encourage them to try out dairy-free versions of their favorite recipes.
Who This Affects Most
- Plant-based Foods
- Brand Director for Plant-Based Foods at Premier Foods Hong Sim spoke on the Plantastic Creamy Pasta Sauces saying, 'We have created this range of unique sauces, which deliver creaminess without the use of dairy, to ensure that plant-based consumers don’t have to compromise on taste.'
- Cooking Sauces
- This new range aims to attract new customers into the cooking sauces category whilst offering a solution to those looking for plant-based products that will deliver on taste.
- Food Retail
- The sauces offer a disruptive innovation opportunity for food retail businesses to tap into the growing demand for plant-based products and cater to customers seeking dairy-free alternatives.
