Making a reference to startup culture and the wonderful world of tech, this comedic shirt reads "I'm still in beta." Available from French clothing retailer Rad.co, the Words Brand sweater is a hand-printed black crewneck-style top that is made out of a poly-cotton blend. With an extra soft and comfortable lining, you cannot go wrong (while still sometimes going horribly wrong).
Typically the phrase 'still in beta' refers to the abundance of bugs and imperfections on a site, app or service. It also indicates it is not totally ready for the public and implies a soft launch. Perhaps indicating the wearer is a work in progress, the sweater could potentially make an awkward gift unless you know the person very well.
What's Driving This Trend
- Startup Culture Fashion
- Opportunity to create a line of clothing catering to the startup community and their sense of humor.
- Humorous Fashion Statements
- More clothing options available that use comedic language to represent industry catchphrases.
- Tech-inspired Clothing
- Designing clothing that incorporates technology-based themes can appeal to tech enthusiasts.
Who This Affects Most
- Fashion Industry
- Opportunity for clothing brands to cater to niche markets within the startup culture community.
- Tech Industry
- Opportunity for technology companies to create branded clothing for their employees and customers.
- Gift Market
- Opportunity to target the gift market with humorous fashion statements catering to niche communities.
