Fashion label 3.PARADIS launches its latest collection designed for the Fall/Winter 2019 season entitled 'CALAVIÑAS' showcased in a lookbook shot by Nigerian photographer Stephen Tayo. It boasts eclectic design elements and the campaign took place in Lagos.
The artistic direction was led by Emeric Tchatchoua, the brand's founder and creative director, honoring Africa through a collection of photographs that fall in the backdrop of unfiltered city background. The seasonal capsule turns its attention to tailored cuts and utilitarian streetwear silhouettes that take on a relaxed element of formal clothing. Some standout pieces in the capsule include washed hue button-up coats, roll-neck sweaters, utilitarian corduroy pants, and a series of tees that feature motifs that nod to the city of Lagos.
Image Credit: Stephen Tayo
Why This Trend Is Growing
- Eclectic Design Elements
- Explore opportunities for incorporating unique and diverse design elements into fashion collections.
- Tailored Cuts
- Find innovative ways to combine tailored cuts with streetwear silhouettes in the fashion industry.
- Motifs Inspired by Cities
- Tap into the use of city-inspired motifs to add local flavor and cultural references to fashion apparel.
Industries Being Reshaped
- Fashion
- Discover how the fashion industry can leverage eclectic design elements and tailored cuts for disruptive innovation.
- Photography
- Explore the use of local photographers to capture fashion lookbooks, providing a unique and authentic perspective.
- Art Direction
- Identify opportunities in art direction to showcase fashion collections in a way that honors local culture and backgrounds.
