This Steelseries ad knows that it gets very annoying hearing background noises are while you're battling big bad machines in your video game, promoting that the featured Steelseries headphones will eliminate all outside noises.
BBDO in Denmark was the clever brains behind the Steelseries ad. The headphones will help you concentrate on your gaming and completely annihilate your opponent, ensuring a sure win.
Implications - As the video game market continues its dominance over the minds and hearts of young adults, the gaming accessory market increases. Companies or brands that target this niche market will benefit from loyal consumers who are looking for products to alter and enhance the traditionally standard gaming process.