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Luxury Fashion-Branded Popsicles

Fendi and Steccolecco Open a Pop-Up in Milan's Central Station

— September 19, 2019 — Luxury
Luxury fashion house Fendi works in collaboration with Italian artisanal ice cream brand Steccolecco on a special pop-up in Milan's Central Station. The pop-up sells popsicles branded with the luxury house's logo and is set to run for the rest of the month.

It serves up special ice cream goods including its classic natural fruit and nut popsicles that feature the "FF" at on the popsicle and the stick. The cold treats kick off Milan Fashion Week and help fans seamlessly travel through the stations. The actual pop-up itself is complete in the iconic Fendi yellow hue with the brown and black 'Pequin' pattern. The Fendi x Steccolecco is now open and will run until October 14th -- it can be found on the ground floor of the station.
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