A revolutionary type of oven that uses steam to bake food has injected new life into the market for cooking appliances, which was generally thought to have passed its peak. The oven has been such a hit that the manufacturer has stepped up production to cope with the unexpectedly high demand. Among the secrets of the product's success are its ability to reduce the fat content of food and the fact that it is considerably kinder to the environment than traditional types of ovens.
1. Steam Ovens - Disruptive innovation opportunity: Developing advanced steam oven technology to reduce fat and salt content in food.
1. Cooking Appliances - Disruptive innovation opportunity: Embracing steam oven technology to offer healthier cooking options for consumers.
2. Environmentally-friendly Appliances - Disruptive innovation opportunity: Incorporating eco-friendly features in cooking appliances to attract a more sustainability-conscious consumer base.