The NOW Watch Doesn't Tell Time To Encourage People to Stay Present

 - Sep 8, 2016
References: lostateminor & mentalfloss
For individuals that feel as though they lack awareness of the current moment the NOW watch is specially designed to help encourage wearers to stay present. This is done by offering a time face that doesn't actually tell the time. Instead, the face simply reads the word "NOW" as a way to encourage people to think about the present moment more.

It can be hard to stay focused on the present moment when engagements, meetings and to-do lists quickly pile up. The NOW watch offers a subversive reminder that encourages wearers to question why they are so focused on the future and what they could be doing instead to bring more awareness to the present.

The timepieces are elegant with leather wristbands and metallic rims.