The cheeky campaign for Stars in Their Eyes, a TV show where "ordinary Kiwis" are transformed into superstars for a night, illustrates how ordinary people can have their dream celebrity makeover then "return to normal" while still in character the next day.
The print ads show funny transformations of everyday people into Madonna, Elton John, and Freddie Mercury who then act like a housewife shopping at the supermarket, a janitor cleaning the basketball court, and a sandwich restaurant employee, respectively.
Making Celebs Ordinary
More Stats +/-
Pretzel Flavor Promotions
Wholesome Aioli Spreads
Individuality-Focused Sportswear Campaigns
Curated Color-Picking Apps
Flattened Steel Furniture